Fashion Marketing Communications
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$24.14
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by techfitsl.com
Free 30-day returns Details
Product details
| Management number | 232030042 | Release Date | 2026/06/18 | List Price | $9.66 | Model Number | 232030042 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part. Read more
| ASIN | B009MB9HTS |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1118496152 |
| Edition | 1st |
| Language | English |
| File size | 9.1 MB |
| Page Flip | Enabled |
| Publisher | Wiley |
| Word Wise | Not Enabled |
| Print length | 218 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | October 2, 2012 |
| Enhanced typesetting | Enabled |
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